Amazon and Microsoft create new opportunities for developers and increase return on investment in the Amazon Appstore
Today, at the Microsoft’s Windows Event, Microsoft and Amazon announced plans to bring the Amazon Appstore to Windows 11. With the upcoming release of Microsoft’s operating system, Windows customers will have access to Android apps on their Windows 11 devices, expanding the selection of apps for customers across multiple genres.
“Today we offer a broad selection of mobile apps in our Amazon Appstore, available across Fire TV, Fire Tablets, and Android devices that our customers use and enjoy every day,” said Palanidaran Chidambaram, Director of the Amazon Appstore and Cross-Screen Technology. “With this announcement, Amazon Appstore developers will now have the opportunity to make their Android apps available to hundreds of millions of Windows customers.”
The availability of the Amazon Appstore on Windows 11 will allow developers to easily expand their app reach to Windows devices and increase their return on investment. Microsoft customers will be able to discover a new selection of Android apps in the Microsoft Store on Windows 11, and download them through the Amazon Appstore.
The initial Amazon Appstore selection will be available to Windows customers later this year. We will have more to share in the future about how you can make your app available to Windows customers.
Are you new to the Amazon Appstore? The best way to get started is to submit your app here to unlock the benefits of the Amazon Appstore.
1. How will the Amazon Appstore work for Windows customers?
The expanded mobile app selection in the Microsoft Store is powered by the Amazon Appstore, offering more app choice and selection for Windows 11 customers. Customers can access these mobile apps within the Microsoft Store on their Windows device.
2. How will customers find my app in the Microsoft Store?
Windows customers will be able to find Amazon Appstore apps through integrated search, browse, and discovery in the Microsoft Store.
3. Will existing Amazon Appstore apps automatically be included on Windows?
The Amazon Appstore team will be in touch with developers later this year to share details on how to publish to Windows. Developers who aren’t currently part of the Amazon Appstore can submit their Android apps here.