Amazon Pinpoint added template personalization using Machine Learning

Today, Amazon Pinpoint launched a new feature that helps customers to personalize their email, SMS and push messaging templates using dynamic message variables. Customers can add dynamic message variables as placeholders within their templates and then populate them with content specific to each user. Content can come from either user attributes stored in Pinpoint or a machine learning model created with Amazon Personalize. Customers wanting to deliver relevant product recommendations or targeted marketing promotions can now use machine learning to select the right content for each of their users.