Support for Kantar watermarking is now available with AWS Elemental MediaConvert

AWS Elemental MediaConvert now supports Kantar SNAP watermarking for mezzanine and OTT content delivery. With this feature, audio streams processed by MediaConvert can now be watermarked with unique identifiers that allow for audience measurement across a variety of playback and consumption methods. When enabled, the unique identifier and Kantar account details are transmitted to Kantar during processing to automatically register each piece of media into the audience tracking system. Once the content is watermarked and logged, viewership statistics can be used to make programming decisions, track advertisement exposure, and to guide content investment decisions using Kantar audience measurement technologies.