We’re excited to announce the launch of the first phase of the Amazon Appstore Small Business Accelerator Program. Developers with revenue less than 1 million USD in the previous calendar year will now receive an increased 80/20 revenue share with no action required to earn the new rates.
As part of the program, we’ve also created a new dedicated application row on Fire tablet devices which features apps from eligible small business developers. This row will showcase developers from the program and we hope will drive more visibility for a broad selection of apps.
The program will continue to expand in 2022, with the next phase featuring AWS promotional credits equivalent to 10 percent of revenue. Eligible developers will receive guidance via email on how to claim their credits and unlock the benefits of building on the cloud.
Today, the Amazon Appstore is launching the Appstore SDK, the newest version of Amazon’s In-App Purchasing SDK. This SDK is the latest In-App Purchasing (IAP) SDK, enabling developers to offer digital content and subscriptions for purchase, such as virtual currency, extra lives, and upgrades on Fire TV and Fire tablet devices.
Getting started with Appstore SDK Integrating with Appstore SDK is easy. To get started, download the SDK and follow the steps listed in our technical documentation. Post-integration, you can use the App Tester to test your IAP functionality before publishing to the Amazon Appstore. After testing your app locally, you can also use the Live App Testing service to beta test your app in a live production environment with a select group of users.
Upgrading from IAP SDK V2.0 to Appstore SDK To help with the transition, we’ve created a detailed tutorial on how to migrate an app from IAP SDK V2.0 to Appstore SDK. The first step is downloading the Appstore SDK. From there, you’ll need to remove your existing IAP JAR and configure the new Appstore SDK using a public key.
Interested in learning more about the Appstore SDK? Check out the technical documentation:
At Microsoft’s Windows Event earlier this year, Microsoft and Amazon announced plans to bring the Amazon Appstore to the Microsoft Store on Windows 11. For Amazon Appstore developers, this means expanding their ability to reach hundreds of millions of new customers on Windows.
Today we’re launching the first phase of this program by opening a limited selection of Amazon Appstore apps to Windows Insider community. Microsoft is inviting Windows Insiders to gain early access and explore a preview of mobile app functionality that will be offered to customers. The Amazon Appstore apps featured in this phase of the program are part of a closed beta, and include apps like Kindle, Khan Academy Kids, and United Airlines.
We are excited about the progress we are making with the program and look forward to sharing more details for how Amazon will provide developers with the opportunity to make their Android apps available to Windows 11 customers.
If you’re not developing for the Amazon Appstore, the best way to get started is to submit your app to unlock the benefits of the Amazon Appstore.
1) My app is already on the Amazon Appstore. When will it be included on Windows 11? The Amazon Appstore team will share more details over time in the coming months. Developers who aren’t currently part of the Amazon Appstore can submit their Android apps here.
2) Who is included in the Windows Insider Program? The Windows Insider Program is an active community of Window’s biggest fans who get to be the first to see what’s next and help shape the future of Windows.
3) How do I receive updates about Windows 11 eligibility? The Amazon Appstore team will share an update via email as more apps are eligible for Windows 11. Developers can also sign up here to receive updates about the program.
The next generation of Fire TV devices are here. Today, Amazon announced the new Fire TV Stick 4K Max and the first generation Amazon Fire TV.
The new Fire TV Stick 4K Max is the most powerful 4K streaming stick yet – delivering 15% faster apps starts, fluid cloud gaming, and next-gen Wi-Fi 6 connectivity for an optimized entertainment experience.
The Amazon Fire TV 4-Series and Omni Series are the first Amazon branded smart TV’s on the market. These devicesredefine the smart TV experience by delivering cinematic 4K Ultra HD entertainment with Dolby Digital Plus audio and hands-free Alexa voice search, control, content selection.
For developers, these devices create even more opportunities to engage with customers and grow app reach across the Amazon Appstore.
Expanded global reach These Fire TV launches create even more opportunities to reach customers around the world without additional development work. Existing Amazon Appstore apps will work seamlessly on both Fire TV devices, allowing developers to engage with the expanded audience.
Integrate your app with the new Far Field entertainment experience The new Amazon Fire TV will feature Far Field entertainment – taking the Alexa voice experience to the next level. With these enhancements, voice enabled apps will see increased customer engagement. Integrating these features will give customers hands-free control – boosting app interactions and making content discovery easier. If your Fire TV app doesn’t support Alexa voice controls, check out our Media Session API and the Alexa Video Skills Kit to learn how to add voice to your app.
Your customers will be able to use Alexa hands-free, allowing them to interact and engage with apps anytime. With the new Fire TV Stick 4K Max, customers will be able control, search, and browse for content in your app using the Alexa button on their remote.
If you’re new to the Amazon Appstore, it’s easy to get started. Create an account to start developing for leading streaming device with over 50 million monthly active users worldwide.
Interested in learning more about the new devices? Check out these resources:
Today, Amazon is bringing Fire TV outside the living room. With this launch, customers are now able to enjoy the Fire TV experience in the car and stream the latest shows from the most popular video services. This product was announced at CES in Las Vegas in January 2020 and is now available in two Stellantis vehicles – the Jeep Wagoneer and Jeep Grand Wagoneer.
For developers, this launch introduces new ways to engage with customers, grow usage, and broaden app reach outside the traditional living room Fire TV experience.
Building for the 3-foot experience
When optimizing your Fire TV app for Automotive, there are a number of key UX differences:
1) The device is optimized for a smaller screen, including improved legibility for text. 2) There are multiple displays in-vehicle, which allows for content mirroring across devices in the car. 3) Content can be accessed by customers with the remote, voice, or touch.
Given these nuances, it’s important for developers to consider how their app will look in the 3-foot experience and make changes to their app design to optimize for the new functionality. Check out our Automotive UX technical documentation to learn more about adapting your app for auto.
New Fire OS features: Touch and Offline Download
Fire TV’s expansion into automotive introduces new features to the Fire OS for creating intuitive and seamless customer experiences through touch, remote, and voice interactions. Touch for Fire TV is Amazon’s latest innovation in entertainment, bringing touch functionality to a previously remote-driven experience. Offline Download is an opportunity for continuous engagement where customers can watch content even without an internet connection.
Ready to get started or interested in learning more? Check out these resources: