Tag Archives: DevOps

As of December 2020, Amazon Fire TV Stick (3rd Gen) and Fire TV Stick Lite have a new user interface (UI) for improved content discovery and expanded voice navigation with Alexa. The updated UI focuses on getting customers to their favorite content faster with a new “Home” destination and now allows up to six user profiles, so they spend less time searching for your app and enjoy a more personalized Fire TV experience.

New Main Menu and Home views
Main Menu is now at the center of the Fire TV experience, offering customers quick access to the most-frequently-used items such as Find, Live, Library, and Settings in addition to their favorite content, apps, and channels. The updated Home view now organizes content for customers with personalized recommendations for TV shows and movies based on their viewing history.

How to discover apps? The new Find feature
The new “Find” destination offers users the “Appstore” category where they can browse Amazon Appstore and download apps right to their Fire TV device.

Improve app discovery and user engagement
Customers can now move and pin their favorite apps to the navigation bar and even scroll over supported apps to get a quick peek at what’s inside. When customers linger on a supported app within the navigation bar, they will see a new function called “app peeks”, a view dedicated only to the content provided by that specific app, including recommended content.

No functionality from the previous Fire TV experience will be lost due to these updates, so no changes or additional maintenance is required from developers for compatibility with the new UI.

Develop with Appstore today! Learn more.
 

Start building your Fire TV app
Getting started with Fire TV
Video Tutorial: Build a Fire TV app in just 5 minutes
 

Already have an app for Fire TV? Check out these value-add integrations:
Video Skills Kit (VSK)
Voice controls via MediaSession API
Live TV integration
Catalog integration
Content recommendations

We’re excited to announce the availability of Fire TV ads (beta), a self-service display advertising solution for Fire TV.  Now you can quickly create campaigns that promote apps to relevant audiences who are browsing content on Fire TV.

Available now for Fire TV app developers

App developers can leverage Fire TV ads to increase brand awareness and help drive app installs. Plus, advertisers can experience the following benefits.
 

1. Get your content discovered: Sponsored tiles appear right on the Fire TV home screen, helping engage customers while they’re browsing streaming TV content.

2. Create campaigns quickly: Build your ad campaign in just a few minutes. Ad creatives are automatically generated using the image already associated with your app or content, so you don’t need to create your own.

3. Reach new streaming audiences: With interest-based targeting, your ads are shown based on genre or app interest, connecting you with customers who are looking for content like yours.

4. Manage campaigns for optimal performance: Manage your campaigns and receive instant performance reports. Campaign metrics are available immediately, allowing you to gain insights into what’s driving viewers to your content. View impressions, clicks, click-through rates, app installs, and much more, all within one easy-to-use campaign dashboard.

5. Pay only for clicks: Fire TV ads are cost-per-click, so you pay only when viewers click your ads. Choose your own bids and budgets, and pause or start your campaign at any time to align with your spending goals.

Learn more about campaign performance with one of our case studies, or create your first Fire TV campaign today.

Technical Documentation: Fire TV Self-Service Advertising

waipu.tv is Germany’s market leader for IPTV. The waipu.tv app combines the entertainment power of not only classic linear Free and Pay TV channels but Video on Demand channels as well. In partnership with smaller content creators, waipu.tv additionally offers exclusive content and users can enjoy more than 130 channels.

The developer team at waipu.tv recently added important new functionalities to their Fire TV app, like the Video Skills Kit (VSK) which allows for voice controls, and Live TV. We sat down with them to discuss their app and these new features.

Why did you initially decide to bring apps to Amazon Fire TV?

In 2016 we launched waipu.tv as a smartphone only app. As they always say: Think big, but start small. We envisioned waipu.tv as a TV app that you can use wherever you are, the only thing you need is WIFI. With only a swipe the user was able – and still is – to cast from a smartphone to the big screen. In order to make this possible on Amazon Fire TV, we developed an app with the main purpose to act as a mirror screening tool from a smartphone to a screen. But we observed that the app was mainly navigated via the Amazon Fire TV remote control and not via smartphone. The decision was then made to further develop the app into a fully-fledged version of waipu.tv for our customers.

How important is to your product strategy to have published an app on Amazon Fire TV?

Amazon Fire TV is a customer-focused brand with a large user reach. It is easy to access for customers, especially for those who have no smart TV, which enables us to reach a tremendous base of potential customers.

On Fire TV, we were able to test a number of product innovations. One example is T-Commerce where customers can directly shop on Amazon from TV ads, and we of course improved the experience via voice control for live TV.

What are some of the key successes you have observed since launching apps on Fire TV?

• Our retention rate in total has increased significantly since launching our app on Amazon Fire TV
• 20% increase of view time since launch of Live TV Integration
• Active Users have increased 25% (Q3 2019 vs Q3 2020)

What makes your apps unique in driving value for Amazon Fire TV customers?

With our app, we enable our users to release themselves from the complications that cable and satellite TV bring. Watching TV is now possible in every room without the need of a big setup, no set-top-boxes, only WIFI. You can start your favorite show in the living room and finish it in the bedroom. Your partner wants to watch something different? No problem, you can stream up to 4 streams in parallel. Additionally, we offer the best of both worlds: Live TV and Video on Demand. With our on-demand content we are able to react on current circumstances. For example, we added more kids and workout content during the lockdown phase.

What is unique about Amazon Fire TV customers that you don’t see on other streaming services?

We observed that Amazon Fire TV customers are more loyal than on other platforms and they are very satisfied. From our customer surveys, this has been shown by extremely positive Net Promoter Scores.

Why did you decide to integrate Voice features in your apps?

At waipu.tv we always try to respond to new customer needs before they actually demand them. Be it new functionalities, platforms or technologies like voice interaction. Our customers are naturally enthusiastic about those new technologies and when the opportunity came to be one of the first apps on Amazon Fire TV to develop and launch voice features in Germany we of course took it.

Using Amazon Fire TV’s voice features like Video Skills Kit (VSK) and the Voice Controls via Media Session integration, our users are now able to control the media playback and switch to any channel they want without using the remote control.

How do you think voice will change customer’s behavior towards your apps?

Since the launch of our VSK (Video Skills Kit) implementation the user feedback has been great. Even without us proactively promoting the feature, voice controls are highly used in our app. The potential is that voice control can become the next main way to interact with devices within our home.

In regard to our app this raises the question of the necessity of visual interactions. If controlling waipu.tv via voice becomes so natural that our users don’t reach for the remote control anymore then maybe we don’t need a search feature that is integrated in the UI of the app. This would also lead to the need of new concepts of information presentation and transfer. To perform simple tasks like programming a specific recording or asking “what will be on ARTE this evening” the app maybe won’t even need to start anymore and could just prompt the answer. This could lead to a more frequent interaction with our app, as our users could achieve their goals even faster and easier.

Which other Amazon Fire TV engagement drivers / features have you implemented, or are you currently working on? And why?

One of the essential features for us is Login with Amazon. Our users are able to create an account and subscribe to our service with just a few clicks and – what’s most important – without the need to type in any information with the remote control. We all know how painful this can be.

Additionally, as a TV provider the Live TV Integration that launched last year was an obvious choice as features come. Once a user opens our app the first time, we synchronize our TV channels with the EPG provided by the Fire TV UI. The main advantage is that the last watched TV channels are now available in the Recent row which gives us additional visibility in the first viewpoint of the Fire TV Home.

Get started building your Fire TV app today!

Getting started with Fire TV

Voice-enabling your app and content

Introduction to Linear Television

With 100 Million Amazon Fire TV sold globally, there has never been a better time to bring your content and apps to the big screen. On September 24^th, Amazon announced the next-generation Fire TV Stick, the all-new Fire TV Stick Lite, and a redesigned Fire TV UI with improved content discovery and engagement features.

If you’ve ever wanted to create your very own Fire TV Application, but didn’t know where to start, look no further: you can check out our latest video on the Fire App Builder project. Fire App Builder is an app template optimized for Amazon Fire TV.

In this video, we cover how you can download from a repository, customize, and run a Fire TV Application in just 5 minutes.

We’ve also released a follow-up video to walk you through the steps of integrating your own media feed into the app itself by utilizing the category and contents recipes. This process supports both JSON and XML feeds, as well as multi-feed media sources.

For more information on the Fire App Builder project and how it can be extended for additional features/integrations, check out our documentation page. 

Today, we announced the next-generation Fire TV Stick, all-new Fire TV Stick Lite, Fire TV Cube expansion in Europe, and a redesigned Fire TV user experience with improved content discovery and engagement features for Fire TV developers. Marc Whitten, VP of Entertainment Devices and Services, revealed the new Fire TV experience for the first time during a presentation today.

The Fire TV team is focused on making the entertainment experience better for customers by continuously improving device performance and making it easier for customers to find and discover great content. We continue to invent on behalf of customers, with continued growth and more than 100M devices sold globally. Here’s a look at what we announced today:

1) Our Best-Selling Fire TV Stick Now 50% More Powerful with HDR and Dolby Atmos Support
The all-new Fire TV Stick features an enhanced 1.7 GHz quad-core processor that makes it 50% more powerful than the previous generation. The new Fire TV Stick delivers fast streaming in 1080p at 60fps with HDR compatibility and is running on our latest Fire OS 7. The dual-band, dual-antenna WiFi supports 5 GHz networks for more stable streaming and fewer dropped connections. Fire TV Stick also features Dolby Atmos for immersive sound with compatible content and speakers, and an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of TVs, soundbars, and A/V receivers. Shipping begins in select countries next week. Customers in Canada, France, Germany, India, Italy, Japan, Spain, the United Kingdom, and the United States can begin pre-ordering today.

2) Introducing Fire TV Stick Lite for Only $29.99
Fire TV Stick Lite is a new, even more affordable way to begin streaming in full HD. Fire TV Stick Lite is 50% more powerful than the previous-generation Fire TV Stick and includes the most processing power of any streaming media player under $30. It features HDR support and comes with Alexa Voice Remote Lite, a new remote that allows the use of voice to find, launch, and control content. The new Fire TV Stick Lite runs on Fire OS 7. Shipping begins in select countries next week. Customers in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain, United Kingdom, and United States can begin pre-ordering today.

3) An All-New Fire TV Experience to Improve Content Discovery
Fire TV’s most significant experience update is redesigned to offer a more intuitive, simple, and customized experience for your customers. The Main Menu is at the center of the screen and makes it easy to find content. Customers can now jump into their favorite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. A brand-new Find experience makes it easier than ever to discover great movies, TV shows, and more, with browsing capabilities that allow for broad and specific searches based on genres (e.g. comedies, action), helpful categories (e.g. free, sports, Live TV), and more. The redesigned Fire TV experience will begin rolling out globally later this year, starting with the new Fire TV Stick and Fire TV Stick Lite. Additional devices will follow through early 2021; exact features will vary by country. The new Fire TV experience will be available in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

4) Fire TV Cube is Now Available in France, Italy and Spain
Today, we’re excited to announce the Fire TV Cube is now available in France, Italy and Spain. Fire TV Cube features a hexa-core processor, and is more than twice as powerful as the first generation Fire TV Cube. The Fire TV Cube delivers a fast, fluid experience, with support for Dolby Vision and 4K Ultra HD content at up to 60 frames per second.

5) Introducing Luna – Amazon’s New Cloud Gaming Service
Starting today, customers in the U.S. can request early access to Amazon Luna, a new cloud gaming service designed for instant play. With Luna and the incredible scale and capability of Amazon Web Services (AWS), it’s easy to stream high-quality, immersive games. Players can enjoy Luna games on their favorite devices without lengthy downloads or updates, expensive hardware or complicated configuration. They can even start playing on one screen and seamlessly pick up and continue on another. Luna will launch with native apps on Fire TV, PC, and Mac, and web apps for mobile play on iOS, with Android coming soon. Read more about Luna here.  

We’re incredibly excited to bring these new devices and experiences to customers later this year. This is a great time to publish your app on Amazon Fire TV. Learn how you can build apps for Amazon Fire TV Devices here.

Thank You,
The Amazon Appstore Team

In today’s post, I will quickly walk you through the value of Fire TV, how you can create a free Amazon Developer account, and basic steps to publishing your first app on Fire TV.

Why Fire TV?
Customers are continuing to enjoy streaming media, and Fire TV is the #1 selling streaming media player in the US, UK, Germany, India, and Japan. Fire TV has over 40 million active users globally that can watch a variety of movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills. Fire TV devices are available in over 100 countries, and customers continue to benefit from a growing Fire TV lineup. We continue to listen to and focus on developers, building the tools and features they need to better serve customers. Fire TV devices are always getting smarter with new Alexa skills, feature improvements, and over-the-air software updates supported by Amazon. Check out our Fire TV overview page to learn more about developing apps and games.
 

How can you benefit as an Amazon Appstore Developer?
By publishing your app on Fire TV you can reach new audiences and millions of Amazon customers. Also, registering for a developer account is free.

Here’s how you can publish your first app on Fire TV

1. Create an Amazon Developer account – Before you can publish an app you’ll need to create a developer account.
2. Start developing your app – Once your developer account is setup you can jump right in to creating your first app.
3. User experience guidelines – Take a look at our guidelines for creating a great experience for customers.
4. Prepare your app to publish – Here’s a useful pre-submission checklist to make sure that your app meets all of the Amazon Appstore requirements before publishing.
5. Test Your App – Here’s a sandbox environment for testing your app before submitting it to production.
6. Publish your app on Fire TV – You’ve made it to the final stage and are almost ready to publish your app.

Watch a 16 minute video on how to increase discoverability for your content and apps with Amazon Fire TV.

We hope the steps above are helpful in assisting you with developing and publishing your app. For additional information on integrating Fire TV features, check out these other tools and services we have to offer:

• In-app purchasing (IAP) overview
• How to voice-enable your app
• How to integrate your content catalog with Amazon
• Fire TV assets guidelines

Thank You,
The Amazon Appstore Team

The Gymondo home workouts app combines personalized workout programs and healthy recipes based on your dietary needs to support your wellness goals. We sat down with the developer to learn more about why it was important to them to publish it on Amazon Fire TV.

Why have you initially decided to bring the Gymondo app to Fire TV?

When we launched Gymondo on Fire TV in 2016, we noticed few apps at the time that provided a well-rounded fitness service to customers. We saw an opportunity to fill that gap. Fire TV had started to become very popular in Germany and we observed a lot of product visibility and awareness rising in the market. We also acknowledged from our own research that customers were demanding more workout options on TV, and that they perceive TV as the most convenient device to consume online fitness content. That naturally lent itself to the opportunity of leveraging Fire TV in our distribution strategy, and also offered a valuable opportunity to offer another avenue for existing customers to access our content, and to acquire new users.

What are some of the key successes you have observed since launching the app on Fire TV?

There have been a number of success stories on Fire TV since launching our app. Some of the most noteworthy ones we would like to highlight:

• Number of users opening the app have quadrupled (Q1 2019 vs. Q1 2020).
• Significant increase in overall download numbers/customer base.
• 20% increase in number of 5star ratings (May 2020).
• Number of new registrations increased by 50% YOY (2018 vs. 2019), transforming strategy from retention to acquisition.
• Through Fire TV we were able to increase our international footprint in new international markets outside of Germany which include: Great Britain, USA, Canada Australia, Spain, France and Italy. 

What makes your app unique in driving value for Fire TV customers?

We provide a native application that is designed to be used on TV, and it respects the UI and UX guidelines in order to offer a rich and seamless user experience. In addition the app is providing a highly personalized fitness experience in all stages of the user journey; from onboarding, surfacing recommendations, to creating a customized fitness profile. 

Particularly during the current time, with more people spending time indoors, we are pleased that that our content offered people an efficient and easy to access work out experience at home and that customers are able to explore new and exciting fitness routines for themselves and their family members. 

What is unique about Amazon Fire TV customers that you don’t see on other streaming devices?

Fire TV customers have high expectations and demand a premium, high quality app. We love that Fire TV users continuously push us to improve and innovate our services and features. With the support and guidance from the Fire TV team we value that there is an aligned vision to offer a very customer centric product that keeps delighting customers over and over again.

Which Fire TV engagement drivers / features have you implemented, or are you currently working on? And why?

We have integrated the In-App Purchasing (IAP) Amazon API that allows our app to present, process, and fulfill purchases of digital content and subscriptions within the Gymondo app. It has made our subscription management and conversion easier to our users, and overall allows for a smoother payment flow. In the past, we benefited from the release of a trial period. For the future, we are looking into implementing strike-through pricing.

We also use the Recommended By Your Apps Row, so it represents an opportunity for us to push content (not intrusive) and make it visible to any user who has the app installed on the home screen of the Fire TV device. This helps us to acquire and engage more users that did not register or convert by displaying free content regularly (recipes, workout of the day etc). It also allows engaged users to perform quick actions (e.g. play the next workout).

Getting started with Amazon Appstore

Amazon offers several tools and documents to get you started. You can test your existing APK within minutes to help you understand potentially required adaptations (if any). The Developer Portal also offers a variety of extensive documents to help you implement Amazon specific services, such as Reccomendations By Your Apps row or the In-App Purchasing API.

Your app can send recommendations to users about the content (movies, shows, music, games) that you want them to watch. Recommendations appear on a “Recommended By Your Apps” row on the Amazon Fire TV home screen.

Recommendations encourage users to engage with your app. By appearing on the Amazon Fire TV home screen, recommendations are visible within the user’s regular view. The recommendation cards entice users back into your app with minimal effort.

In this quick overview video, Developer Evangelist Liam Sorta will explain how to build content recommendations on Amazon Fire TV.

For a step by step guide for the integration process as well as some code samples to use in your own projects signup to access the integration handbook.

For more information about “Recommended By Your App” visit the Amazon Developer Portal.
 

The German Government is temporarily reducing value added tax (VAT) from July 1^st until December 31^st this year. The German tax rates will change from 19% to 16% (regular VAT rate) and from 7% to 5% (reduced VAT rate). It is the aim of the German Government that retailers pass on the reduction to customers through lowered prices.

While this is not a required action for your published apps on the Amazon Appstore, you may choose to update the List Price of your apps and in-app purchasable items sold in Germany for the duration of the VAT reduction.

Before you apply any changes to the List Price for your apps and n-app purchasable items sold in Germany, please take note of the following:

• Changing the List Price for the “Amazon.de” Marketplace will also impact the calculation of Royalties for apps sold in Austria (AT), where at the moment there is no VAT reduction.
• If you plan to update the List Price for a subscription, please make sure to carefully read the documentation on how to Update Subscription Price on the Amazon Appstore Developer Portal. The system behavior for a given subscriber depends on the price that the subscriber is currently paying.

If you would like to lower the list price for your apps, you can follow the steps below on the Amazon Developer Console:

• Go to “App List” and select the app where you would like to lower the list price
• For Paid Apps, go to “Availability and Pricing” and edit pricing for the “Amazon.de” marketplace
• For editing In-App Items, go to the “In-App Items” tab. For each In-App Item, edit the list pricing for the “Amazon.de” marketplace.

If you have any additional questions, please contact Amazon Appstore Developer Support.

Amazon Appstore Team

We’re excited to announce the next generation (2020) Toshiba 4K UHD and Insignia 4K UHD Fire TV Edition smart TVs, available in the United States and Canada. Both TVs have the Fire TV experience built-in, a wide selection of screen sizes, and a newly designed Voice Remote with Amazon Alexa. Available now exclusively at Best Buy retail stores, BestBuy.com, and Amazon.com.

Fire TV Keeps Getting Better

Reach new customers every day as the Fire TV device portfolio continues to expand providing more device options to satisfy the needs of customers. Today, Fire TV has over 40M+ active users that can watch over 500,000 streaming movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills. Fire TV devices is always getting smarter with new Alexa skills, feature improvements, and automatic over-the-air software updates supported by Amazon.

New Remote

The new Voice Remote with Alexa makes it easy to browse and discover new content—customers can use voice commands to watch live TV, search for titles, play music, switch inputs, control compatible smart home devices, and more. The new remote comes with the addition of up/down channel buttons, a Settings button, and a Recents button enabling a customer to quickly go back to recently watched content. Voice control is getting smarter all the time – you can voice-enable your app and content to help customers quickly find and launch your media.

Specifications

The Toshiba and Insignia smart TVs deliver a true-to-life 4K Ultra HD picture quality with over 8 million pixels for stunning clarity, deep contrast, and vivid colors with ultra-smooth streaming of HD/4K UHD video at up to 60 fps. Screen sizes range from 43-inches to 65-inches, with the higher end Toshiba model supporting DTS Virtual-X surround sound not seen in prior models.

Built for speed and performance, the TVs are powered by a quad-core CPU/Multi-core GPU for instant search results and fast and fluid responsiveness. Integrate your media catalog with Fire TV so your content can be included in universal browse and search results. The TVs connect easily with dual-band Wi-Fi and feature three HDMI inputs, and multiple input/output options. All models are running Fire OS 7, based on Android 9.

Check out our technical documentation page to learn more about the new specs and features included.

Other helpful resources:

Fire TV Overview
Register for a free Amazon Developer account
Submit your app

（※注: 本記事はこちらの投稿を日本語に翻訳したものです）

Amazonは、家族全員の好みに合わせて選べる次世代「Fire HD 8タブレット」3機種を発表しました。処理速度がさらに向上し、日々のストリーミング再生をより快適に行えるラインナップとなっています。

Amazonデバイス担当バイスプレジデントのケビン・キース（Kevin Keith）は、次のように述べています。「新世代のFire HD 8タブレットは、魅力あるコンテンツの提供に加えて、大容量のストレージや長時間持続するバッテリーを採用するなど、家族みんながそれぞれのニーズに合わせて選べるよう開発したタブレットです。また、お求めになりやすい価格設定も大きな魅力です。」

新世代のFire HD 8は、明るくなった8インチHDディスプレイ、容量が2倍になったストレージ（32GBまたは64GB、microSDカードにより最大1TBまで拡張可能）、2GBのRAMを搭載。新しい2.0GHzのクアッドコアプロセッサにより、前世代機と比べて最大30%の高速化を実現しています。簡単に充電ができるUSB-Cが採用され、バッテリー持続時間は最大12時間。映画やTV番組、音楽、電子書籍、雑誌、ゲーム、知育・エンターテインメント系アプリなどを始めとした、数千万のコンテンツをお楽しみいただけます。価格は9,980円（税込）から。

Fire HD 8 Plusは、Fire HD 8の性能をさらに向上させたデバイスです。3GBのRAMを搭載し、スムーズなワイヤレス充電や付属の9W充電アダプターによる高速充電に対応。さらに今なら期間限定で、Kindle Unlimitedを2か月間無料でご利用いただけるクーポンが提供されます。価格は11,980円（税込）から。

新世代のFire HD 8キッズモデルには、タブレット本体に加え、児童書やビデオ、知育アプリ、ゲームなど数千ものキッズ向けコンテンツを1年間使い放題で楽しめる「Amazon FreeTime Unlimited」や、2年間の限定保証が含まれます。角度調整可能なスタンドが付いたキッズモデル専用の保護カバーも付属。価格は14,980円（税込）です。

新世代Fire HD 8の発売は6月3日を予定しています。Fire OS 7（Android Pベース）を搭載したFire HD 8の仕様については、テクニカルドキュメントをご覧ください。

新しいFire HD 8の詳細に関しては、以下のリソースもご用意しております。

· Fireタブレット向けFire OS 7

· Fire TV向けFire OS 7

· Fireタブレット向けの開発について

· Amazon開発者アカウントの登録（無料）

· アプリの申請

Today, we are excited to announce the next generation of our Fire HD 8 tablet lineup, designed with the entire family in mind. “The new Fire HD 8 tablets offer the features that everyone in the family wants – great content, more storage, longer battery life – at a price that is incredibly affordable,” said Kevin Keith, Vice President, Amazon Devices. With today’s news, customers can enjoy a faster performing Fire HD 8 lineup with an improved experience to handle daily streaming needs.

Below are the new Fire HD 8 devices announced today:

The all-new Fire HD 8 comes with an 8” HD display, 30% faster performance with 2GB RAM, 2x the storage (32 or 64 GB of internal storage and up to 1TB with microSD card), up to 12 hours of battery life, easier charging with USB-C, and access to millions of movies, TV shows, songs, eBooks, magazines, games, and educational and entertainment apps – only $89.99.

Introducing Fire HD 8 Plus, an enhanced Fire HD 8 experience with 3GB of RAM, hassle-free wireless charging, a 9W in-box USB-C charger for faster charging, and, for a limited time, six months of Kindle Unlimited included – only $109.99.

The all-new Fire HD 8 Kids Edition includes the Fire HD 8 tablet, one year of Amazon FreeTime Unlimited with access to over 20,000 kid-friendly books, Audible books, videos, educational apps and games, a Kid-Proof Case with an adjustable stand, and a two-year worry-free guarantee – only $139.99.

The all-new Fire HD 8 is available for pre-order today and device shipments begin June 3. The Fire HD 8 runs on Amazon’s Fire OS 7 (based on Android P). Check out our technical documentation to learn more about the specs.

For more information on the new Fire HD 8, see the following resources:

· Fire OS 7 for Fire Tablets

· Fire OS 7 for Fire TV

· Learn more about developing for Fire tablet

· Register for a free Amazon Developer account

· Submit your app